Cabin Rules - Puzzle Twist

Here's the Twist:
The puzzle ON the box is more than a bit different from the puzzle IN the box!  What happened here?

About the Artists:
The art duo of Lindsay Nohl and Chris Hajny created Cabin Rules as a guide for enjoying the simple pleasures of cabin life.  At the time this puzzle was created they were co-owners of the Light Grey Art Lab illustration gallery and Paper Bicycle product design studio, as well as instructors at the Minneapolis College of Art & Design.  Drawing from their own enjoyment of the outdoors, Cabin Rules was created –  one puzzle we're certain you will enjoy exploring!