Greetings for the Holidays - Puzzle Twist

Here's the Twist:
The puzzle ON the box is more than a bit different from the puzzle IN the box!  What happened here?

About the Artist:
Meet Steve Barry, Minnesota-based illustrator, the creative wizard behind this charming holiday jigsaw. Armed with charcoal, Steve's hand-drawn greetings are brought to life with a sprinkle of digital magic. Holiday cards that will warm your heart; it's the coziest hug you can piece together. With a few added twists, you may be questioning if it's naughty or nice.