Homegrown - Puzzle Twist

Here's the Twist:
The puzzle ON the box is more than a bit different from the puzzle IN the box!  What happened here?

About the Artist:
Minnesota illustrator Heidi Schwiegert (a.k.a. redcruiser) started her stationery brand in a small notebook sketching her garden. This hobby evolved into a cohesive line of products that explores gardening, cooking and well-being. Heidi's garden favorites are little gem lettuce, purple tomatoes, lavender and every variety of Echinacea flower. Homegrown is sure to sprout intrigue and inspire your green thumb!