Snagged Again - Puzzle Twist

Here's the Twist:
The puzzle ON the box is more than a bit different from the puzzle IN the box!  What happened here? 

About the Artist:
As one of America's best loved artists, Gary Patterson crafts a special brand of lighthearted humor that is recognized around the world. Within Snagged Again his tongue-in-cheek humor is appreciated by all anglers and allows us to laugh at the lighter side of life. With a few twists this is one fish story you'll enjoy assembling. Puzzle on!