Wine, Vino, Vin - Puzzle Twist

Here's the Twist:
The puzzle ON the box is more than a bit different from the puzzle IN the box!  What happened here?

About the Artist:
Heidi Schweigert is an illustrator based in Minneapolis, MN.  Heidi also works under the name Redcruiser - her stationery brand that began in a small notebook sketching a few of her favorite things.  Redcruiser has now evolved into a cohesive brand of illustrated products that explore seasonal gardening, food and entertaining, well-being and the occasional glass of wine with its perfect pairing. Hope you enjoy. Cheers!